Every year holds its own lessons and rewards, and each carries its own significance. Now joining the ranks of the past, 2017 can boast more than its fair share of surprises. 2017, in fact, wrapped up spectacularly! Winter has set in firmly, but well-made plans are long since set to fulfill their purpose. With many preparations all now duly paying off, 2018 is here!
Here at Cambridge Network, from Chengdu to Massachusetts, the wins are none too few! Four of China’s top agencies, New Oriental, EIC, JJL, and Shinyway have already upgraded Cambridge to their top ranking, placing us well above our competitors in the field. In fact, with New Oriental, the largest agency in China, we are the only U.S. firm to earn their A+ grade. For our schools, these agency relationships translate to stronger academic students with higher English proficiency. So, what caused the difference with our agency relationships?
In early 2017, we introduced the new role of Family Education Advisor, or FEA. This new structure of our bilingual FEAs paired with our Support Services Coordinators—SSCs– permitted natural families and agents abroad more direct access to those who care constantly for their children here in the US, enhancing family contact and close, essential communication.
Open Host Inventory
In November 2017, we initiated the Open Host Inventory concept, which allows natural parents and students to view all available hosts in chosen areas, and to make their own top selections from an optimal pool. This effort increased parent satisfaction prior to their students’ departure to the US, and fortified our agency relationships.
School Marketing Ring Strategy
Early fall 2017 marked the implementation of our innovative Ring Strategy for school marketing and development. Based on strong business intelligence and informed analysis of International Secondary Education market trends, the Ring Strategy empowers staff at all levels to harness our vast company and community resources, and realize the tremendous growth and expansion potential within each region. Our related training materials have even been adopted by the agencies themselves as powerful tools, paving the way for unparalleled success!
Based on these breakthroughs and other achievements of 2017, not only agencies, but our other stakeholders as well, continue to rate Cambridge Network consistently higher each quarter. Our 2018 FY Q1 surveys of students and their parents reflect an overall NPS–Net Promoter Score– increase of 56 points over last year, at double the response rate. Why? Our new processes align closely with our company core values, especially with our commitment to be #1 in customer satisfaction, and the news is making tracks!
Cambridge Network is going places, but we cannot get there without you. We cherish the freedom to pursue our mission, and to strive together to foster student success across the globe. Together, we help students worldwide learn to realize their dreams, and to always reach for the stars. We wish these future leaders, and you, every happiness. Thank you for letting us ring in the new year with you.